About us

We’re a culture of builders who are hungry to solve the biggest challenges using tech and do it faster than anyone else.

Guille Freire

CEO, BackChannel

Experienced Co-Founder with a demonstrated history of working in the internet industry. Skilled in Business Planning, Operations Management, Marketing Strategy, Advertising, and Competitive Analysis. Strong business development professional with a MBA focused in Entreprenurship from Massachusetts Institute of Technology - Sloan School of Management.

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Guille Arslanian

CEO, BackChannel

With over 20 years of experience in the e-commerce, tech, and sustainability sectors, I am a passionate co-founder and co-CEO of Trocafone, the leading marketplace for used electronics in Latin America. I am also an active angel investor for startups that are creating positive social and environmental change, such as Ruuts and Ridepanda. My core competencies include strategy, business development, analytics, and leadership, and I thrive in challenging and dynamic environments that require innovation, collaboration, and agility. My mission is to leverage my expertise and network to support and empower entrepreneurs and organizations that are transforming the world with their vision and values.

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BackChannel Engineering

Backchannel is an exclusive marketplace where only registered sellers and buyers can participate. This ensures a trusted environment where transactions are secure and participants are verified. Confidentiality is a priority—sellers can choose to whom they show their inventory, ensuring that their participation remains private.

Reductionist

Rather than play into the all-too-familiar minimal aesthetic, we will reduce UI elements to their utmost practical, primitive form. The notion of “brutal utility” manifested in quick, no-frill transitions, and rigid animations. We will remove the ambiguity of iconography and opt for text instead, creating a tone that is very plain and factual to simplify the UI, while streamlining the design process by eliminating unnecessary complexity.

Dense

Early on, we want to work with the idea of completely allowing the function of the web app to inform the ‘form’, or layout of the UI. The visually dense aesthetic that we will adopt aims to convey a curated slice of products within our vast catalog. We will establish parallels to consumer behavior in an era of technology (normalized multi-tasking, over-stimulation, immediacy, and speed) by creating a tight grid system where products sit flush together. Rows and columns could multiply to change the layout of products. We will maximize white space where product recommendations could exist and unapologetically dial-up data-driven aspects and fervent shopping in the app’s aesthetic.

Systematic

We’re working towards automating processes and maintaining as much operational efficiency as possible. We will create recognizable patterns for our shop and want to integrate this approach while designing the backchannel web app. By removing levers of manual operation and allowing the app to run its recommendations and learn about customers autonomously, we are creating a coherent system for product organization.